Gaming for Change: A New Game That Informs and Entertains


September 29, 2011

The game guides players through a series of informing, entertaining mini games that teach about proper nutrition for newborns and adults, government regulations and NGOs.  Throughout the game, users are given the opportunity to extend beyond the confines of the virtual world and are encouraged to connect with organization doing groundbreaking work in maternal health around the world. There are also other games like online poker tables from sites like Jasabola.

Thousand Days is a collaborative project designed in partnership with a leading organization helping to eradicate global malnutrition, the Global Alliance for Improved Nutrition (GAIN), and by the University of Southern California‘s Institute for Global Health and School for Cinematic Arts.

“It’s always a balance between fun and education in games that are really out there to make change,” Dr. Heather Wipfli, a key developer of the game, told ABC News.  “We are having a real impact on families while you’re entertaining yourself through these really simple, addictive mini-games or strategy games like dominoqq that you can check out here…you’re actually having an impact as well.”

As the Assistant Professor of Preventive Medicine and International Relations and Associate Director of the USC Institute for Global Health, Dr. Wipfli oversaw the design.  Watch her explain the game further here:

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Every year 3.5 million young children die of undernutrition.  In an effort to break the cycle of poverty in families, communities and countries,  Secretary Hilary Clinton is leading a public-private partnership called 1,000 Days that works with governments and leading organizations to ensure that mothers and young children get the necessary vitamins, healthy foods and information they need to survive and thrive.  Secretary Clinton’s commitment to engage the global community in tackling undernutrition is described  here in a recent interview with 1,000 Days.

In partnership with the  Million Moms Challenge launch last week, the game was unveiled at the  Social Good Summit by ABC News correspondent Juju Chang.   In her discussion with ABC News Chief Medical Correspondent, Dr. Richard Besser, Chang noted that better nutrition in developing nations can boost economic productivity by 3%.

Watch ABC News’ Juju Chang and Dr. Richard Besser discussing the Million Moms Challenge and Thousand Days video game at the Social Good Summit (Produced by Mashable, 92 nd Street Y and the United Nations Foundation):



TAKE ACTION: Play the Thousand Days Game!

Help women and children around the world by signing up to join the Million Moms Challenge! For the first 100,000 sign ups, Johnson & Johnson will donate a dollar to organizations supporting moms and children in the developing world.

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