Zambia’s Love Games


July 31, 2013

A new weekly television series has hit the airwaves in Zambia, where HIV/AIDS rates are among the highest in the world. Love Games aims to reach audiences with a fresh and modern approach to HIV/AIDS awareness and education.

Love GamesLove Games chronicles the love lives of five women living in Lusaka, Zambia’s capitol and largest city, where HIV rates are around 21 percent (higher than any other district). This show is significant because of its real-life take on issues facing Zambians today: HIV testing, multiple sexual partners, unprotected sex in and outside of marriage, as well as negotiating long-held cultural traditions.

The show is created locally and will have a much greater reach than pamphlets and brochures typically used to spread public health messages. In addition, after each episode, Love Games Live invites viewers to discuss the episode’s issues on Facebook, click here for more info.

Jennifer James, a writer from the U.S., just returned from Zambia on an International Reporting Project press fellowship through which she got a behind-the-scenes look at Love Games—her full report is on The first season of Love Games was successful enough to warrant a second season view this page and discover more about online games, which premiers this Wednesday on Zambia National Broadcasting Company (ZNBC), and will be archived on YouTube.

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Read the full article here and you can watch an episode of Love Games too!

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