Starting Off on the Right Foot


May 8, 2015

You’re probably already engaged in some form of social media marketing, but in order to stand out from your competitors in a crowded market, you’ll need to become a social media marketing master. 

Thankfully, conquering social media marketing is a lot easier than it used to be. If you’re already doing some marketing on social media platforms, you’ll be able to easily go from 0 to 60. And if you’re brand new to it, you’ll be surprised at how quickly you can pick up the basics and then go beyond them. But if you want to escape all the hassle, you can always seek reputable companies.

Becoming a social media marketing maven requires a thorough understanding of the most popular social media sites. You need to understand not only how they operate but also how people use them.

This might sound like a tall order, but we’ve broken it up in a way that’s super easy to understand. 

In this guide, you’ll learn exactly how social media marketing works today and a tactical guide to social media marketing on five of the biggest platforms — Facebook, Instagram, Twitter, Snapchat, and Pinterest.

Then, we’ll look at a step-by-step method for creating an effective social media marketing plan. You’ll learn which social media metrics you should track, how to measure the effectiveness of your campaigns, how to increase social media engagement, and much more.

When you’re done, you’ll be able to approach social media marketing with confidence and build an engaging social media presence that people will love. You’ll also learn some insider social media tips that will enhance your performance on every platform.


The Growing Importance of Social Media Marketing

Social media wasn’t always the colossus it is today. But over the years, as more and more people have made it a priority, social media has become a necessary contact point for marketers.

People are spending lots of time on social media, and that amount is steadily growing. According to the latest social media statistics, a typical social media user will, on average, spend roughly two hours on social media every day.

This means that marketers have huge windows of time to reach their customers. Social media has become more than a place where people hang out; it’s become an activity in its own right. This is especially true for younger generations––millennials and Generation Z make up the majority of social network users.

With traditional marketing methods becoming less common (and less effective), social media has become increasingly vital to the marketing landscape. 

As social media has matured, companies spend a significantly larger amount of their marketing budget on social media marketing than in prior years. This higher spend corresponds to a lower amount of expenditure on other forms of marketing. 

Going forward, social media marketing will be even more important. As new social media networks appear, marketers will need to become social media experts in order to master each new platform that becomes the next big thing.

More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to some reports, branded video content viewership has gone up by 258% on Facebook and 99% on YouTube as of late 2017. You can bet that these numbers are even higher now.

YouTube now shows that more than 50% of video consumption comes from mobile devices, and this is perhaps the key statistic that shows the wild increase in the popularity of video content. As more and more users gravitate towards mobile use, consuming video content becomes way more optimal compared to reading for example.

Video content is the king, and there are statistics to back that up. All online businesses need to understand how to use this trend to their advantage, to conquer social media and get the eyes watching, make sure you use the right music for your videos.

Video Content on Social Media

As social media became more and more popular, we saw a huge shift in marketing efforts.

All of a sudden, old tricks didn’t work as well as they used to since social media took over the audience. Now, businesses need to stand out on social media platforms, and the only way to do that is to publish content that the audience finds valuable.

Social media is now filled with content, you might even consider it to be over-filled.

Let’s face it — since social media has a lot of posts bringing almost no value at all to the audience, the best way to stand out is to create something new and refreshing. You need content that engages, entertains and informs the audience, and the video content just happens to be the best medium to achieve that.

Statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than texts and images combined. These numbers should tell you everything you need to know about video content marketing.

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