Newsday Tuesday: Ben & Jerry’s New Ice Cream – If It’s Melted It’s Ruined

By Global Moms Challenge

July 21, 2015

It’s the perfect time of year for ice cream, and Ben & Jerry’s has come out with a new flavor with a cause. Save Our Swirled (yes, that’s SOS) has been released in hopes of raising awareness of climate change.


Ben & Jerry’s is not new to activism, particularly for the planet. In 2002 the company initiated a carbon offsets program for its manufacturing facilities in Vermont, and in 2008 partnered with the Dave Matthews Band in a global warming prevention campaign.

Save Our Swirled ice creamAn article (and great short video) from Mashable describes a new partnership between Ben & Jerry’s and global activism group, Avaaz. The two groups are working together to encourage people to sign a petition for effective action on climate change when diplomats meet in Paris in December of this year.

The message, about the ice cream and the earth, is clear: “If it’s melted, it’s ruined.”

For those wondering, Save Our Swirled is raspberry ice cream with marshmallow and raspberry swirls, with dark and white fudge ice cream cones!

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You can read the article from Mashable and watch this genius video to learn more. To join the Climate Movement please visit

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