Newsday Tuesday: Ben & Jerry’s New Ice Cream – If It’s Melted It’s Ruined

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July 21, 2015

It’s the perfect time of year for ice cream, and Ben & Jerry’s has come out with a new flavor with a cause. Save Our Swirled (yes, that’s SOS) has been released in hopes of raising awareness of climate change.

Icecream

Ben & Jerry’s is not new to activism, particularly for the planet. In 2002 the company initiated a carbon offsets program for its manufacturing facilities in Vermont, and in 2008 partnered with the Dave Matthews Band in a global warming prevention campaign.

Save Our Swirled ice creamAn article (and great short video) from Mashable describes a new partnership between Ben & Jerry’s and global activism group, Avaaz. The two groups are working together to encourage people to sign a petition for effective action on climate change when diplomats meet in Paris in December of this year.

The message, about the ice cream and the earth, is clear: “If it’s melted, it’s ruined.”

For those wondering, Save Our Swirled is raspberry ice cream with marshmallow and raspberry swirls, with dark and white fudge ice cream cones!

Take Action Challenge

You can read the article from Mashable and watch this genius video to learn more. To join the Climate Movement please visit BenJerry.com/Climate.

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