Donate A Photo: This Mobile App Changes Lives


December 3, 2015

By Holly Rosen Fink

Last week I attended an event in New York City hosted by Johnson & Johnson (J&J) and their philanthropic partners to celebrate the updated Donate a Photo (DAP)  mobile app. We gathered in the heart of Times Square in a large red tent full of holiday cheer, with J&J employees dressed in red, looking like Santa’s helpers!

The app makes it easy for anyone with a smart phone to make a difference by raising money and awareness for causes that they care about through the simple act of sharing a photo.

DAP TS Holly, Erika-Nicole, Emily

For Each Photo Shared, J&J Donates $1

For every photo you share, J&J will donate $1 to the cause of your choice, from a list of trusted organizations. These include groups like Girl Up, Operation Smile, Save the Children and the USO. You can “donate” one photo, to one cause, once a day. Donations continue until the cause time expires or the max donation goal is reached*. The goal in creating a community of DAP users is to raise awareness, while financially supporting the work of these great nonprofits.


We visited each cause’s photo booth, snapping photos and learning about their philanthropic work to improve the health and lives of families. It was crystal clear how easy it is to take a photo and select a cause to make a donation – I came home and immediately donated my first photo via my smart phone.

Participating Causes

The giving is so easy. You can donate one photo a day or everyday to the cause of your choice. Here is more info about some of the causes you could choose in the app and an example of their work:


Girls in remote areas struggle to get to school. Girl Up works to help them complete their education by providing bicycles that can help make the long journey to school safely, through the SchoolCycle initiative.


Operation Smile provides corrective surgeries to children around the world with facial deformities, so they can eat, speak and smile with confidence.


Save the Children give parents and caregivers the tools and training they need to give U.S. children living in poverty a strong start in learning and in life, through its Early Steps to School Success program.

DAP Erika NicoleThe USO

The USO supports United States military personnel with a range of services both during and after their timed in the armed forces, including phone or video calls home for deployed U.S. service members.

Take Action Challenge

You can help all of these causes and several more, with a simple click. Every photo you share helps someone. Download the Donate a Photo app for free, available on iOS and Android. You can extend this help by sharing your photo on Facebook, Instagram and Twitter.

Photos all courtesy of Holly Rosen Fink

* via the Donate A Photo app for iOS and Android. Johnson & Johnson has curated a list of trusted causes, and you can donate a photo to one cause, once a day. Each cause will appear in the app until it reaches its goal, or the donation period ends. If the goal isn’t reached, the cause will still get a minimum donation.

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